In order to grow your business you need to cultivate strong relationships.
Did you know that 78% of businesses that use social media outsell their peers? [1] Social media was created for relationships! Social, professional, and interest-based relationships make platforms like Facebook, Instagram, and LinkedIn so successful.
According to recent statistics reported by OptInMonster, brands that are consistent with social selling are 40% more likely to meet revenue goals than companies that aren’t. [2] Building and nurturing strong relationships, online or otherwise, can impact your bottom line.
When working with clients we want to ensure we’re fostering strong relationships to ensure we’re building trust and connection with our audience. Here are three ways you can cultivate strong relationships with prospects to boost your sales!
Be Vulnerable
How you use social media matters. Building relationships won’t be accomplished by just posting all the time and always selling. More personal, vulnerable stories are what create a bond, or a level of intimacy that reaches beyond the blind scroll.
Tell of your wins as well as your failures. Communicate with emotion. Show that you’re a relatable human, not just a business or a robot.
There’s a difference between vulnerability and oversharing. When creating vulnerable content always ask yourself – how is this impacting or serving my audience?
Don’t Be Afraid To Follow Up
When you post content on social media, you’re inviting others to take part in a dialogue with you. If they comment, follow up! Keep the dialogue going – it’s a social platform for a reason. In order to build a thriving community you must be ready to cultivate relationships and connections.
If they liked or reacted to your post, follow up with a private message, and ask what stood out to them. Be conversational and human. This is what creates a genuine connection.
Be Authentic
Being authentic on social media is a reminder to keep it real. Don’t just post to post and especially just to keep up with what everyone else is going. Prospects and customers can spot a phony a mile away – no matter how good your brand looks.
Always be ready to provide helpful, practical information. Your content should be 80% value-driven and only twenty percent sales-driven. Our goal is to build a community that trusts our work and believes in our process.
Don’t be afraid to share polarizing content in order to put your stake in the ground with your beliefs. It not only builds trust but allows your audience to see your perspective.
Integrating these three tactics into your business can help you cultivate deeper, more authentic relationships. Intentional social media practices appeal to new clients as well as create loyalty in existing ones.
If you would like to learn more about how to create stronger relationships in your business, I can help. Reach out to me directly here.
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